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IDG World Expo Closes Successful Macworld 2011, Looks Ahead to 2012

01/31/2011

Event’s Evolution Exceeds Expectations, Leaves Participants Educated and Energized

Framingham, MA and San Francisco, CA––A highly successful Macworld 2011 closed on Saturday at the Moscone Center’s West Hall in San Francisco where approximately 25,000 attendees packed the show floor to see, try and buy the latest in Apple-related products, more than 250 exhibitors launched in excess of 100 new innovations, and more than 100 educational sessions were taught by industry experts and luminaries, IDG World Expo, owner of Macworld 2011, announced today. Macworld 2012 will be held at the Moscone Center’s West Hall on January 26 – 28, 2012.

“From first-time attendees who stood five people deep to meet the developers of their favorite apps to long-time veterans of the show who attended for unparalleled training opportunities, Macworld 2011 once again delivered on its promise to educate, entertain and excite,” said Paul Kent, vice president and general manager of Macworld 2011. “The energy and buzz that was so evident at Macworld 2011 underscores the fact that the event continues to be the undisputed gathering place for the Apple products marketplace. We thank everyone who participated in this year’s event and look forward to seeing them again next January for Macworld 2012.”

Highlights of Macworld 2011 included:

• Industry Forum, which made its debut at Macworld 2011, was an exclusive event that brought together developers, industry-watchers, media, analysts, volume product buyers, and other influencers for a day of discussion about the dynamics that both shape the third-party Apple-products marketplace and move the industry forward. From feature presentations with noted industry watchers to 20-minute market presentations on technology and key markets, the Industry Forum delivered useful content in a deeply impactful format.
• A special sold-out SuperSession that delivered productivity tips for the iPad from Christopher Breen, senior editor at Macworld.
• Feature Presentations by performer Sinbad, designers Nathan Shedroff and Chris Noessel, self-fixer Kyle Wiens, cellist and composer Zoë Keating, Dream Theater keyboardist Jordan Rudess, and TechGirlz Shellie Hall, Dani Deahl, Cali Lewis, Amber MacArthur, Natali Morris and Stephanie (Sullivan) Rewis.
• Macworld announced its “Best of Show” winners, products, innovations and upgrades for Mac and iOS devices that stand out from the crowd as determined by its editors. This year’s winners were: Awind McTiVia, BusyMac BusyToDo, Dane Elec myDitto Key, Global Delight Boom, OWN Mercury Aura Pro Express Solid State Drive, Rain Design iRest for iPad, Scosche myTrek Pulse Monitor and iOS app, TenOne Designs Fling, Web Information Solutions Pocket Informant 2.0 and Zagg ZaggMate with Keyboard.
• First-time Featured Artists program that celebrated works of art, photography, film and music created by individuals who are pushing the boundaries of creativity and innovation using Apple technology and Mac OS X add-on tools. The Artists included musician Jonathan Mann of “Song A Day” fame, visual artist Kyle Lambert who has elevated the art of finger-painting with the iPad, fine art photographer Joseph O. Holmes, and filmmakers Michael Koerbel and Anna Elizabeth James whose mobile film series “Goldilocks” was shot entirely on the iPhone 4 and iPod Touch. Attendees in the Featured Artist sessions gained unique insight into the artists’ creative process, as well as how Apple and Mac OS X add-on products help them bring their creations to life.
• Macworld Live! featured special live podcasts and product spotlights on the expo floor. Sessions included Mac Power Users, “Parenting in the Age of the Internet” with MacVoices, discussions with MacTribe and “Cool Stuff Found” with Mac Geek Gab.
• Macworld Music Studio, a collaboration with Berklee College of Music, featured education, demonstrations, performances and training on the use of Mac technologies for recording, rehearsing, editing and songwriting. Sessions included “Drum software for the Mac,” “iOs Mobile Apps for the Guitar” and “GarageBand 101.”
• The Macworld 2011 Mobile Apps Showcase, one of the most highly trafficked areas of the show floor, was the largest gatherings of mobile app developers under one roof at one time. Now in its second year, the Showcase featured the latest innovations from iPad, iPhone and iPod touch app developers and gave attendees an exclusive opportunity to learn about and try the newest and coolest applications directly from the people who develop them. Companies participating included: Alawar Entertainment, ALK Technologies, Appfluence, Byte Squared, Cenapp, Combay, Far Out Labs, Flixoft, Glu Mobile, MobilePundits, MotionPortrait, Penpower, QuickOffice, Readdle, ThinkOptics, Tibor Horvath and Vito Technology.
• The Macworld 2011 First Looks program showcased the latest hardware, software, apps and accessories for the Mac, iPhone, iPod and iPad platforms. Some of the most buzzed about new products on the show floor included: algoriddim’s djay for iPad, Optoma Technology’s Neo-I Pico Projector, Ten One Design’s Fling game controller, Assero Industries’ Defender

iPad front pack and ELEMENTS by Revéna, a line of iPad mounting solutions.

“2011 was our first year at Macworld and we have already signed on for double the booth space at Macworld 2012,” said Terry Baker, vice president, Sales and Marketing at Revéna. “The constant high volume of traffic in our booth and opportunity to meet face to face with enthusiastic users who share our excitement about the Apple products marketplace and our innovations delivered a great return on our investment. We can’t wait for next year.”

For current happenings, news and chatter follow Macworld 2011 on Twitter at http://twitter.com/MacworldExpo and like us on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623.  

IDG World Expo is also collaborating with the GSMA to bring Macworld Mobile™, a developer conference specifically for iOS developers, to the Mobile World Congress 2011 on February 17th in Barcelona. Those interested in attending Macworld Mobile can register at www.macworld-mobile.com.  

About Macworld 2011
Macworld 2011 (www.macworldexpo.com) is a four-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2011 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2011 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users.”

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Anime Expo®, QuakeCon®, Macworld Mobile™ at Mobile Asia Congress™, and Macworld Mobile™ at Mobile World Congress™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.